Ahlawat & Associates

Setting Up An E-Commerce Business In India

With the advent of the internet, an online presence for your business has become as important as an offline one. With its ever-increasing purchasing power, India has become a lucrative country to target e-commerce ventures. While it can be overwhelming to traverse an unknown territory while setting up your business, Ahlawat and Associates (“A&A”) become the best choice to aid and assist you in the arduous process of setting up an e-commerce business in India.

A&A has a wealth of practical knowledge in addition to extensive cumulative industry expertise. It is our central tenet to design a system focusing on client service which caters to providing holistic solutions to wide-ranging issues. Armed with skilled and efficient professionals, A&A provides services including but not limited to the incorporation of companies, formulating policies, employment manuals and everything under the sun that is required to establish an e-commerce business in India.

Setting Up An E-Commerce Business In India

Comprehensive Assistance from Top Advocates in India

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Billion worth corporate transactions handled last year

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Clients assisted in setting up in India

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Presence and representations made in High Courts and NCLTs

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Years of cumulative partner experience

A&A’s Expertise in E-commerce Business Setup

A&A has a team of professionals, adept and proficient at dealing with the myriad of issues that plague a business wishing to establish an e-commerce business in India. The team has experience in assisting businesses to set up their flourishing e-commerce ventures in India. Furthermore, A&A has handled issues pertaining to compliance, regulations, as well as funding and transactions pertaining to e-commerce operations. 


With decades of practice in the e-commerce sector, our teams have gained the practical experience required to traverse the paths of government compliances and regulations in India. With additional expertise in dealing with foreign direct investment, the team has been able to assist clients from all over the world in establishing their e-commerce business in India. A&A makes the ever-evolving and increasingly challenging regulatory landscapes easy to tread every step of the way while ensuring that the client stays fully integrated and compliant with the laws and regulations of India.

A&A’s Expertise In Business Setup Services

Setting Up an E-commerce Business Operations In India

Investments worth billions of dollars are made by the government of India to promote its economic growth, improved technology, and overall infrastructure and have made India the perfect haven for setting up an e-commerce business. Globally known companies such as Flipkart, Amazon, and local e-commerce platforms like Myntra, Zomato, Bigbasket, and many others are continuously investing in capital and workforce in order to promote the adoption of e-commerce.

Additionally, the use of smartphones, technology, and the internet as a new way of conducting business has significantly increased post-pandemic and has added to the boom in the e-commerce industry globally and especially in India. The government of India has launched various programs and incentive schemes in order to encourage companies to pursue their entrepreneurial ambitions leading to tremendous growth in the e-commerce industry.

Given the large target audience, numerous opportunities, growing economy, digitalization, government support, prominent online payments gateways and digital wallets, India has evidently become the best seat to start an e-commerce business.

Steps to Set Up an E-commerce Business In India

Once the business has decided on the target e-commerce industry, evaluated the market and formulated the business structure, other legal aspects of the business come into play. Legal requirements and compliances include registration of the business as a company, intellectual property registrations, opening a bank account, building an e-commerce website, integrating payment gateways, logistics, advertisements, etc. 


All of these steps require legal protection in the form of water-tight contracts, policies, terms and conditions, and fillings which A&A has unparalleled expertise in. The steps involved in getting in setting up an e-commerce business in India are as follows:


Business Registration

An entity planning to run an e-commerce business in India needs to register itself with the Ministry of Corporate Affairs (“MCA”) depending on its business requirements either as a private limited company, a sole proprietorship, or a limited liability partnership firm.
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Tax Registration

Once the business has been registered, it would additionally require Goods and Service Tax (“GST”) registration for tax compliances.
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Bank Accounts

Thereafter, you may open a bank account in the name of your registered entity to make and receive any payments while running your business.
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Intellectual Property

Further, it is advised for a business to establish its unique brand identity, protect its status and prevent other businesses from trespassing on its intellectual assets by getting a trademark registration and distinguishing its brand from that of others.
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E-commerce entity is additionally required to ensure compliance with the Consumer Protection Act, 2019 and Consumer Protection (E-Commerce) Rules, 2020.

Besides the legal aspects, the business further requires a strong team of individuals in the form of skilled and reliable resources to carry on the business activities. India has multiple employment laws in effect which require compliances on the part of the entity, depending upon the number of its employees. 


A&A has expertise in employment laws and regulations and in formulating policies and manuals for the benefit of the employer and its employees in accordance with the central and state employment laws of India. Besides employment, A&A has a skilled team of lawyers who can aid the business entity with intellectual property laws, registrations, vendor agreements, RBI compliances and everything that is required to establish an e-commerce business in India.

Role Of Ahlawat & Associates In Setting Up An E-Commerce Business In India

A&A through its comprehensive structures ensures the viability and efficiency of an e-commerce business incorporated in India. The aim of A&A’s structuring advisory is to deliver a system of structure that fulfils the objectives and aims of the client while being commercially and legally viable. 


With a solution-driven practice, A&A provides advisory pertaining to foreign direct investment, e-commerce regulation as well as judicial precedents in the domain to attain the most efficient solution for all the stakeholders involved. Our adept team of professionals assist and advise clients in matters pertaining to employment, business structuring, regulatory compliances, intellectual property laws and other related areas of law that affect the functioning of an e-commerce business incorporated in India.

Role Of Ahlawat & Associates In Setting Up In India.

Work Highlights

  • Formulated legal documents to be displayed on the website such as terms and conditions, privacy policy, and refund and return policy for multiple e-commerce businesses.
  • Assisted and advised e-commerce businesses on legal disputes and provided entities with necessary documents such as employment policies, manuals, employment agreements, etc.
  • Advised e-commerce clients on remittance-related issues and assisted with payment structuring and integration with payment platforms.
  • Assisted with compliances and legal advisory related to consumer protection laws and rules keeping the client’s interest in mind.

Meet the team

Founding Partner

Managing Partner

Co-Managing Partner

Frequently Asked Questions

Few most frequently asked questions on setting up an e-commerce business in India. Feel free to contact us for any other queries.

No, there are no limitations as to the size and other limitations relating to products, customers, or availability of your e-commerce website. The benefit of having an e-commerce business is that you can add unlimited products and at the same time focus on growing your customer base as per your business requirement.
E-commerce entities shall ensure that the aspects relating to security, confidentiality, integrity, and availability are kept in mind while conducting business and dealing with the customers. The focus should be on developing a good strategy that can ensure that the website and transactions are secured by avoiding any deterrents. Keeping such tight cloud security in place to prevent hackers from gaining access to confidential data.

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